Marketing (MKTG) 

MKTG 101 Introduction to Retailing (A, W, SP, SU,–DL)

5 credits
This course provides the student with an overview of current and evolving retailing trends and practices. Merchandising, sales promotion, finance, store operations and control are addressed. Special emphasis is given to the growing importance of international retailing, e-Commerce and multi-channel retailing. In addition, the course examines the impact of innovative technologies and methods used by retailers to improve store operating efficiencies and improve customers’ shopping experiences.
Lecture: 5 hours – Lab: 0 hours
Prerequisite: None
Lab fee: $5.00

MKTG 102 Branding (W, SU,–DL)

3 credits
This course provides the student with an overview of current and evolving branding trends and practice. The primary focus is on the importance of brands, their impact on corporate profitability, and effective principles of brand management. In addition, the course describes a disciplined process to create and implement effective brand design, identity and positioning.
Lecture: 3 hours – Lab: 0 hours
Prerequisite: None
Lab fee: $5.00

MKTG 111 Marketing Principles (A, W, SP, SU,–DL)

5 credits
This course explores the fundamentals of product planning, pricing, promotion and distribution of goods and services with an emphasis on the impact of a global economy and technology on marketing activities. Additional attention is given to consumer behavior, market research and market strategies. Students taking the video version of Marketing Principles may choose to rent the videos for the quarter from the ERC with pre-payment to the Discovery Exchange Bookstore.
Lecture: 5 hours – Lab: 0 hours
Prerequisite: None
Lab fee: $5.00

MKTG 122 Business and the Internet (A, SP,–DL)

3 credits
An overview of how to use the Internet to gather and evaluate primary and secondary sources of business information for product development, market research, sales, advertising and promotion, and customer service/retention.
Lecture: 2 hours – Lab: 2 hours
Prerequisite: None
Lab fee: $13.00

MKTG 131 Market Research Principles (A, SU,–DL)

3 credits
This course introduces the field of market research with particular emphasis on how to use research data to make better marketing decisions. Topics covered include the market research process, research design and data sources, data collection, and the analysis of marketing research data.
Lecture: 3 hours – Lab: 0 hours
Prerequisites: MKTG 111 and MATH 101 (or a higher math) or instructor approval.
Lab fee: $5.00

MKTG 140 Introduction to Advertising and Promotion (A, SP,–DL)

4 credits
Course introduces students to the critical role that advertising and promotion play in marketing activities. Topics covered include promotional program development and analysis, the communications process, and evaluating an integrated marketing communications program.
Lecture: 4 hours – Lab: 0 hours
Prerequisite: MKTG 111 or instructor approval
Lab fee: $5.00

MKTG 141 Integrated Marketing Communications (W,–DL)

4 credits
This course covers the fundamentals of integrated marketing communications (IMC). Emphasis will be on understanding how IMC plans are developed and executed as well as the various factors and considerations that influence this process. Students will learn how to set goals, objectives, and budgets. Also highlighted will be direct marketing, Internet and interactive marketing, sales promotion, publicity and public relations, and personal selling.
Lecture: 3 hours – Lab: 0 hours
Prerequisites: MKTG 111 and MKTG 140 or instructor approval
Lab fee: $5.00

MKTG 142 Media Buying (SU,–DL)

3 credits
Course introduces media buying and selling with particular emphasis on the role of the various participants in the process: clients, advertising and media agencies, media sales companies, media companies, etc. Current industry selling practices for print and electronic media will be discussed. Components of the course include media plan development, target audience(s) selection, and integration of a media plan into an advertising plan. At the completion of the course, students will have developed portfolio-ready examples of work
Lecture: 3 hours – Lab: 0 hours
Lab fee: $5.00

MKTG 145 Services Marketing (SU,–DL)

3 credits
This course studies the characteristics of services, their contribution to an economy, service quality, service customer behavior and the relationship between organizational performance and customer retention. Emphasis will be placed on customer satisfaction measurement, coordination issues between marketing and operations in the design and implementation of service delivery, and the utilization of emerging technology.
Lecture: 3 hours – Lab: 0 hours
Prerequisite: MKTG 111
Lab Fee: $5.00

MKTG 146 Nonprofit Marketing (SP,–DL)

3 credits
This course will give students an understanding of the basic organizational structures, systems and practices of nonprofit organizations. Emphasis will be placed on identifying the various types of nonprofit organizations, nonprofit marketing mixes, and nonprofit marketing strategies. The role of technology in the delivery of effective service and administration for nonprofit organizations will also be examined.
Lecture: 3 hours – Lab: 0 hours
Lab fee: $5.00

MKTG 150 Introduction to e-Commerce (A, SP, SU,–DL)

3 credits
This course offers an overview of the marketing and technical aspects of e-Commerce. Students are introduced to basic network concepts and protocols; how various markets (consumer, business-to-business, and government) make use of e-Commerce; the four fundamental marketing considerations of product, price, distribution/place and promotion as informed by interactive media; and the design and financial and ethical aspects of e-Commerce.
Lecture: 2 hours – Lab: 2 hours
Lab fee: $5.00

MKTG 205 Quantitative Methods for Retailing (A,–DL)

5 credits
This course provides the student with an overview of the impact of merchandising strategies on the fiscal management of store operations. Special emphasis is given to the mathematical tools that aid in merchandise planning, selection, and pricing. Students will use basic math formulas that are used by buyers, department managers and store owners in order to operate their businesses, stores or departments profitably.
Lecture: 5 hours – Lab: 0 hours
Prerequisite: MKTG 101
Lab fee: $5.00

MKTG 213 Merchandise Buying and Management (SP,–DL)

4 credits
An in-depth review of the many different duties of a buyer and the role the buyer plays in assuring profitability. Topics covered include the buyer’s role in risk management, inventory shortage control, people management, promotion and the legal environment that impacts retailing.
Lecture: 4 hours – Lab: 0 hours
Prerequisite: MKTG 101
Lab fee: $5.00

MKTG 221 Consumer Behavior (W, SU,–DL)

3 credits
Consumer Behavior will assist the student in developing a fuller understanding of the influences, both internal and external, that determine consumer behavior.
Lecture: 3 hours – Lab: 0 hours
Prerequisite: MKTG 111 or instructor approval.
Lab fee: $5.00

MKTG 223 Sales Principles and Practices (A, SP,–DL)

4 credits
This course presents the practical application of selling theory in a variety of personal selling situations. All phases of the selling process (from initial contact to the close of the sale) are taught.
Lecture: 4 hours – Lab: 0 hours
Prerequisite: MKTG 111 or instructor approval
Lab fee: $5.00

MKTG 224 Public Relations (A,–DL)

3 credits
Public Relations examines both the theoretical and practical factors that contribute to a firm’s image among its many publics. The emphasis is on public relations as a function of management as well as an adjunct of promotion.
Lecture: 3 hours – Lab: 0 hours
Prerequisite: MKTG 111 or instructor approval
Lab fee: $5.00

MKTG 226 Customer Service Principles and Practices (A, SP,–DL)

4 credits
MKTG 226 offers a study of the customer service principles used in business. Concepts and key elements will be explored. Techniques will be developed for small business applications. Topics include customer service overview, key elements of customer service, trends, industry examples, business impact, and legal implications.
Lecture: 4 hours – Lab: 0 hours
Prerequisite: MKTG 111 or instructor approval
Lab fee: $5.00

MKTG 229 Organizational Marketing (A, SP,–DL)

3 credits
MKTG 229 is a comprehensive overview of marketing principles and practices utilized in business-to-business marketing. An empirical approach is taken to analyzing marketing strategy in business to business environments. Additional emphasis is placed on organizational marketing, future trends and the impact of technology on business-to-business marketing.
Lecture: 3 hours – Lab: 0 hours
Prerequisite: MKTG 111 or instructor approval
Lab fee: $5.00

MKTG 236 Direct Marketing (SP,–DL)

3 credits
This course presents a survey of the direct marketing process including the theory and practice of direct marketing, its function and organization. Topics covered include direct response television/radio, database marketing, list selection and evaluation, direct marketing media and planning. Special emphasis is placed on how to integrate direct marketing into the overall marketing mix.
Lecture: 3 hours – Lab: 0 hours
Prerequisite: MKTG 111 or instructor approval
Lab fee: $5.00

MKTG 237 Database Marketing (W,–DL)

3 credits
This course provides an overview of the use of databases in consumer and business-to-business marketing to both acquire and retain customers. Particular emphasis is placed on developing in-house databases, purchasing lists and managing a marketing database.
Lecture: 3 hours – Lab: 0 hours
Prerequisite: Instructor approval
Lab fee: 5.00

MKTG 241 Marketing Practicum I (A, W, SP, SU,–DL)

4 credits
This course offers a chance for a supervised, on-the-job application of knowledge and skills acquired in the classroom. Internship applications must be filed with the Department at least 2 months prior to the internship start date. This course is graded on a Satisfactory/Unsatisfactory basis.
Lecture: 0 hours – Lab: 28 hours
Prerequisite: 12 hours in technology and permission of instructor
Corequisite: MKTG 242
Lab fee: $5.00

MKTG 242 Marketing Seminar I (A, W, SP, SU,–DL)

2 credits
MKTG 242 allows for the application of marketing knowledge to specific areas of an on-the-job internship. Internship applications must be filed with the Department at least 2 months prior to the internship start date. This course is graded on Satisfactory/Unsatisfactory basis.
Lecture: 0 hours – Lab: 4 hours
Prerequisite: Open to Marketing students only with permission of instructor
Corequisite: MKTG 241
Lab fee: $5.00

MKTG 251 Marketing Practicum II (On Demand,–DL)

4 credits
This course is a continuation of MKTG 241 and is open to Marketing students only. Internship applications must be filed with the department at least 2 months prior to the internship start date. This course is graded on a Satisfactory/Unsatisfactory basis.
Lecture: 0 hours – Lab: 28 hours
Prerequisite: MKTG 241 and advisor approval required the quarter before the student actually begins the internship; open to Marketing students only
Corequisite: MKTG 252
Lab fee: $5.00

MKTG 252 Marketing Seminar II (On Demand,–DL)

2 credits
This course allows for the application of marketing knowledge to specific areas of and on-the-job internship. Internship applications must be filed with the department at least 2 months prior to the internship start date. This course is graded on a Satisfactory / Unsatisfactory basis.
Lecture: 0 hours – Lab: 4 hours
Prerequisite: MKTG 242, open to Marketing students only
Corequisite: MKTG 251
Lab fee: $5.00

MKTG 263 Direct Marketing Creative and Financial Analysis (A,–DL)

4 credits
Course surveys methods for creating and evaluating direct response materials. Topics covered include establishing a “unique selling proposition,” effective copywriting, how to use graphic support, offer development, and the inclusion of token/stamps to increase audience interaction. Special attention is given to selecting appropriate formats including computerized letters, self-mailers, broadsides, and brochures.
Lecture: 4 hours – Lab: 0 hours
Prerequisite: MKTG 236 or permission of instructor
Lab fee: $5.00

MKTG 265 Understanding Interactive Users (SP,–DL)

3 credits
This course presents a comprehensive model for understanding consumer decision making in an interactive environment. Emphasis is placed on the differences and similarities between classic research techniques and traditional consumer behavior models and their interactive complements. Particular emphasis is placed on the techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, e-mail feedback, and online focus groups.
Lecture: 2 hours – Lab: 2 hours
Lab fee: $5.00

MKTG 266 Marketing Communications on the Web (W,–DL)

3 credits
This course explores the marketing communications opportunities and challenges facing Web marketers. Topics covered include developing an online marketing strategy, online selling, Web-based promotion, customer service and publicity. Special emphasis is placed on emerging e-Commerce strategies, such as auditing effective of online advertising, permission marketing, affiliate programs and e-mail strategies.
Lecture: 2 hours – Lab: 2 hours
Lab fee: $5.00

MKTG 270 Global Marketing (A, SP,– DL)

5 credits
This is a capstone course designed to develop a broader understanding of the marketing function and its relationship to business strategy in the context of a global marketing environment.
Lecture: 4 hours – Lab: 4 hours
Prerequisites: 12 hours of Marketing or Supply Chain Management courses, CIT 101, FMGT 201 or ACCT 106 and permission of instructor
Lab fee: $5.00

MKTG 285 Advertising and Promotion on the Web (A, SP,–DL)

1 credit
This course provides the student with an overview of how the Internet can be used as part of an organization’s advertising and promotional strategy. The focus is on the Internet as another means of communicating with an organization’s various target markets.
Lecture: 1 hour – Lab: 0 hours
Lab fee: $5.00

MKTG 286 Customer Service on the Web (A, SP,–DL)

1 credit
This course provides the student with an opportunity to see how the Internet can be used to improve the basic delivery of customer service and to improve customer relations for business organizations.
Lecture: 1 hour – Lab: 0 hours
Lab fee: $5.00

MKTG 287 Public Relations on the Web (A, SP,–DL)

1 credit
The focus in this course is on the real world use of the Internet in developing organizational objectives. Students will use the Internet to examine trends, basic concepts and current practices in public relations.
Lecture: 1 hour – Lab: 0 hours
Lab fee: $5.00

MKTG 288 Marketing Research on the Web (A, SP,–DL)

1 credit
Students will use the Internet to gather information on customers, business organizations, and nonprofit institutions. Attention will be given to using the Internet as a tool to find the best sources of information to solve real-world marketing problems.
Lecture: 1 hour – Lab: 0 hours
Lab fee: $5.00

MKTG 289 Direct Marketing on the Web (A, SP,–DL)

1 credit
Students will use the Internet as a tool in the direct marketing process. The focus will be on using the Internet as a vehicle to create databases and as a direct response mechanism for target markets.
Lecture: 1 hour – Lab: 0 hours
Lab fee: $5.00

MKTG 290 Government Marketing on the Web (SP,–DL)

1 credit
This course studies government characteristics and its use of emerging technology to market services to, and communicate with, citizens. The course will examine the relationships between government and citizens with an emphasis on the use of Web-based technology to enhance those relationships.
Lecture: 1 hour – Lab: 0 hours
Lab fee: $5.00

MKTG 292 Nonprofit Marketing Using the Web (SU,–DL)

1 credits
A study of the characteristics of nonprofit organizations and their use of emerging technology to market services, raise funds, and communicate with people. The course will examine the relationships between nonprofit organizations and service consumers and funding agents with an emphasis on the use of Web-based technology to enhance those relationships.
Lecture: 1 hour – Lab: 0 hours
Lab fee: $5.00

MKTG 297/298 Special Topics in Marketing (On Demand,–DL)

1 - 3 credits
These courses offer an opportunity for detailed examination of various topics in marketing.
Prerequisites: Vary
Lab fees: Vary
Lecture: 1 to 3 hours – Lab: 0 hours